✅Understanding the position and your appearance on search engines is crucial for higher traffic to your website. This article will break down how Google and different search engines work to create your sites search results✅
Collabim index
What is the Collabim index 
?
Collabim index is a relative value expressing a decrease or increase in the mothly theoretical traffic based on a sample of currently measured keywords - respecting their shift against the previous measurement - for a given day.
The percentages you see on the Dashboard are counted every 14 days.
How is the Collabim index calculated?
How is the Collabim index calculated?
- We take all the keywords measured on that day (regardless of the frequency of the measurements)
- We calculate what was the monthly theoretical traffic like for the previous measurement (this means yesterday for the daily-measured keywords, 14 days ago for the keywords measured once in a fortnight)
- We calculate what is today´s monthly theoretical traffic
- We subtract the values and compare them with the theoretical traffic from the previous measurement
- Finally, we have a relative expression of loss/gain of theoretical traffic
If you are wondering how we calculate the traffic - just like you, based on the monthly search volume (the amount of searches for the given keyword) and the CTR of a given position. But there is a certain problem, because of course we don't have a CTR for every keyword in the project which we would get from Google Search Console.
So we made an effort and collected a lot of foreign data - the result is this graph:
